Engaging Social Media for Advocacy
Social networks, like Twitter and Facebook, are great platforms for getting your message out into the world, cultivating a like-minded community, staying on top of breaking news and issues, and building a name for yourself.
Who Should be Doing Social Media for Your Organization?
Early on, you may need to decide whether you have a single person in charge of maintaining social media accounts. Ideally this task will be shared by a number of different members of your team to ensure that you do not lose all of your social media expertise if your designated media person leaves. In addition, it allows for more consistent coverage of your organization’s work and related news if that person is busy.
What Social Networks Should You Be On?
Twitter and Facebook are two obvious choices because they have the most users and the most influence. Google+ is also an option, although it is less popular. If you’re producing videos, consider YouTube and Vimeo. And if you speak to a niche audience, look for social networks that appeal to that group.
6 Tips for Better Tweeting
- Take on an easily recognizable Twitter handle (username) — It can be issue-specific, or it can be named after your organization. It’s easy to change your Twitter handle in the future. Shorter is often better because, given the character limit, it makes it easier for people to re-tweet you or tweet to you.
- Be timely — When possible, try to be the first account to tweet breaking news.
- Be passionate — Good tweets will reflect an opinion so that the audience not only understands an issue, but also understands your opinion on the topic.
- Use “@” to direct tweets at a particular user — This can be useful to get the attention of a particular company or elected official. If they’re on Twitter, tweet to “@name” to be sure that person/company sees your tweet.
- Be eloquent — Tweets should not just look like a jumble of acronyms. It is fine to say less if you can say it with eloquence.